Imperfect is normal.



is a movement for women longing to be liberated from perfect, so that they can bring their gifts to the world with confidence.


cozy up with us every sunday night as we drop pep talks and real talks in your inbox to inspire you to get real and confident.


truth bomb


Anyone who spends just a few minutes on social media knows the pressure of perfection that shows up and makes itself known.

As we scroll, we are so aware that we need to ‘do more’ and ‘be different than we are’ to be considered a success.

To add to it, we are daily bombarded with media messages trying to convince us that we need everything that we don’t have because we are women that are flawed.

And we have had enough.


We have set out to empower tens of thousands of creative women to be real and confident in life and business.


how do we do this you ask?

we create social media campaigns, transforming events and digital experiences that remind you of who you are.


in the process, we normalize imperfect

so that each of us can get after changing the world like we were meant to.


I want to invite you to cozy up for a minute and dream a little bit, friend.


Imagine what it could feel like to see and accept your imperfections, not as the things that disqualify you, but the things that make you amazing.


Imagine how we could change the dialogue of the creative industry if we actually got real about what it is like to chase your dreams and normalized imperfection, so that when it gets hard, it would no longer be a sign to give up, but a sign to keep on going.


Imagine how it could transform the way we see each other as women when we become enamored with the light in each other instead of searching for the imperfect in one another like the world has taught us to do.


Imagine the force that we would begin to be when we stop hiding and start owning who we are with confidence. Imagine the ideas, the solutions, and the messages that would be sent out to make the world a better and kinder home for humanity.


Imagine the liberation. Imagine the impact. Imagine the revolution.

It could change everything.


ashley's story

I remember scrolling on Instagram one day seeing many perfectly curated images in a row and thinking, “this is not real and this can’t be our standard."


Because I knew something had to be done, I started this social media movement to normalize imperfect for creative women.


All my life, I felt I had to be perfect.

I hid behind it like it was a the thing that would keep me safe. But to do that, I had to cover up all the flawed parts and live in pursuit of constant affection and adoration. When I got into business, my story was no different.

I became a woman deeply aware of my own imperfections while being surrounded by the curated perfections of everyone else and it almost took my creative breath right out of me.


I decided that I had to make some noise. Not just for me, but for all women everywhere.


Being a creative boss isn’t perfect. It is wild, it is hard, it is glamourous, it is crazy and it is amazing. It is equal parts messy and masterpiece all in one.


So, I am here to set a different culture and tell you that you can be exactly who you are right where you are.

Be imperfect, be human, and be magnificent.

The world needs what you have. But, perfection will only keep your power inside.

So, be liberated and be brave.

Ya ready, girl?

Let's go.