Let's make imperfect the new normal.

Because perfect isn't helping us.
It's only hiding us.


you're invited.


This September, we are rallying together once again to flood social media with our confessions of what it really looks like to be a creative boss.

Because let's get honest - being your own boss is amazing, but it is also late nights, all-the-feels-all-the-time, failed launches, no-pants video calls, and balancing all the roles we have as women.

So, we're going to pull the curtain back and give a real picture of what it looks like to make your dreams happen; the good, the weird and the totally vulnerable.



Together, we'll normalize imperfection

and show the world (especially the Internet) that it is real, imperfect women who run successful businesses and impact real lives every day.

and we might all become just a little more free.


So are you in?


Sign up to post your confession with us this September.

We'll disrupt the culture of social media and it'll be amazing.

P.S. You are powerful beyond measure. This is just the beginning.

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