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Let's show the world that imperfect is normal and shake up those pretty little Instagram squares.

From June 26th to 28th, we’re calling for a social media rally where we will gather online to reveal the truth about being a woman today; the good, the messy and the totally unfiltered. We’ll write on post-its and loose journal pages confessions about what makes us imperfect and human. Then, we'll take a photo and post it on Instagram under the hashtag #theimperfectwoman.

Together, we'll disrupt social media perfection and remind one another that we are all necessary as we are right now.


Listen to Ashley share her vision behind the campaign. Her enthusiasm is a tad contagious. 

Meet the people.


And our amazing sponsor who is also our presenting camp sponsor: